What makes a good trademark

Does it work with your marketing? Can it be protected? Given the value that a good brand can add to your business, protecting yours from others can be key to success.

The key to brand success is ensuring that your brand identifies you — not just the products you sell. However, it does tend to make things a bit more difficult. To do this, we had to put together evidence of use, goodwill and reputation including sales information, marketing materials and support from others in the industry. Many of my clients with business experience are able to determine what makes a trademark strong from a marketing perspective.

However, many business people forget to take into account that what is strong from a branding perspective may not be the best choice of trademark for legally protecting your brand. It is helpful to discuss the different categories of trademarks.

These categories fall on a spectrum, with fanciful and arbitrary marks being the strongest, suggestive trademarks falling somewhere in the middle, descriptive trademarks being weaker but sometimes protectable, and generic trademarks being unprotectable under trademark law. A fanciful trademark is a word or symbol that is entirely invented and does not refer to something else.

An arbitrary trademark is a word or symbol that actually exists i. A suggestive trademark is one that suggests the goods or services offered without precisely describing them.

We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement. Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law. October 12, By Team Ebizfiling. All taxes October 7, By Sonali Sood. The market is crowded, and grabbing the attention of the target customer September 20, By Sonali Sood. For businesses, deciding whether to go traditional or digital causes chaos. Finally, most businesses revert to traditional marketing due to Posted On December 10, By Dharti.

Tags: Trademark Trademark registration. Essentials and Attributes of a good trademark It is observed that with the prolonged use of a brand name, the products start gaining recognition and popularity among the consumers. Table of Content. Read More. About Ebizfiling - EbizFiling is a concept that emerged with the progressive and intellectual mindset of like-minded people. It aims at delivering the end-to- end incorporation, compliance, advisory, and management consultancy services to clients in India and abroad in all the best possible ways.