What makes facebook so successful




















Employees: What make a company great are its people. And the key reason why great talents join Facebook is that it allows them to create a leverage impact. There are about 1, engineers in Facebook, managing over million users.

We need luck, timing and more. This vision is preached and acted. Unlike many entrepreneurs who care more about bucks, Zuckerberg cares more about building user base and giving them the best user experience. Learn how great leaders inspire actions.

Lastly, while Zuckerberg builds, he contributes as well. The ultimate aim is to create a model for rewarding excellence in education on a national level. As the trailer suggests , the movie could paint a negative image of Zuckerberg. This million donation could be a tactic to provide cushion for his reputation. But again, all these said are speculative. Willis Wee.

Founder at Tech in Asia. When numbers started suggesting a few years ago that people were using their smartphones and tablets more and more to access Facebook, the social network didn't skip a beat. Facebook has acquired tens of companies. The key double though, are WhatsApp and Instagram. You can't talk about Facebook's success without talking about its users, and they're worldwide.

Facebook has around 2. Not only are they spread out across the globe, but they also range in age and sex. Facebook tries to eliminate anonymity on the web, which in turns makes it appear safe and more inviting to people from around the world. Former Facebook President Sean Parker once explained how Facebook began with colleges and forced college users to authenticate their email addresses.

This limitation actually implemented a one person, one identity token practice that Facebook has roughly stuck with, though it now allows any user with a verified email to join. It made it easier for Facebook users to take their online identity with them across the web, according to Zuckerberg. It also enabled them to share what they do online with their friends and stay updated on what friends doing, without having to create separate accounts for every website or app.

They could simply use their Facebook login wherever Facebook Connect was available. A small idea like Facebook Connect is an ideal example of how Facebook just gets it right. It also suggests that Facebook is forward-thinking. Because let's be real: a company with a vision for the future has a better chance of succeeding than one that doesn't hello, again, Myspace. When Facebook went public, many people thought it was absurd. Others however realised Facebook was cementing its place in history.

Facebook didn't want to become a fad site; it wanted to be around in another century or two. To accomplish such a fantastical dream, Facebook had to make a switch to probability beyond advertising. To be honest, Facebook is also more powerful as a public company. Facebook's cash pile ballooned quite a bit after the IPO, giving it the resources to battle giants of the internet like Apple, Google, Amazon, Microsoft, all of which have heaping mounds of cash.

It's been shown that the huge majoriyty of users 95 percent retain information much more easily in a video compared to around 10 percent of users who retain it if it's written in text.

While YouTube was obviously at the forefront of the online video revolution, the growth of video on Facebook has been exponential over the last few years. According to Tublar Insights , over million people watch video on Facebook every day, while the reach of a Facebook video hugely outweighs a photo.

Privacy: Another big selling point for Facebook is the privacy controls that they have put in place. By default, only people who have verified that they are in your same network school, company, or region can see your profile. That can be even further restricted to allow only friends to see your profile. MySpace also offers similar privacy controls, but Facebook's use of networks creates an increased perception of privacy. On MySpace, your profile is either public or exclusive to your friends, while on Facebook, it can still be exclusive to your friends, but it can also be open to people who it would actually be useful to network with.

This has caused a lot of college kids to flock to Facebook, in search of a more closed network than MySpace. News Feed: Facebook's News Feed feature, released in September of , gives users quick and easy access to interesting information about their friends from the home page. Although this was a controversial feature at first and sparked a lot of uproar about privacy, I think that it has become one of Facebook's defining features.

Above everything else, it allows for discovery. When I see an item that reads "23 of your friends have joined the group 'A tribute to those who passed at the Virginia Tech Shooting'," that has a big impact.

The Developer Platform: The big talk surrounding Facebook lately has been the introduction of their developer platform.



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