The British eyewear designer created frames for the fashionable and villainous characters, Cruella de Vil and The Baroness, as well as the wider cast of the film. Davies said he was initially asked to design frames just for the Baroness but noticed while researching the period in which the film was set that almost everyone wore glasses.
It was such an honour to work with the legendary Jenny Beavan and the brilliant production team. Davies explained that bespoke frames usually take up to four weeks to make but tight deadlines meant he made models himself and delivered them hours after the fittings.
But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable, and revenge-bent Cruella. Davies was initially called in to create frames for the Baroness, alone. But while researching the period, he noticed almost everyone at that time pre-contact lenses and laser surgery was wearing glasses.
Working closely with Jenny Beavan, the film's multiple Academy Award-winning costume designer, Davies was asked to provide glasses for nearly every cast member — a total of frames.
Multiple pairs were created for Stone to help track her metamorphosis from Estella to Cruella. Davies' factory is based in London, just 30 minutes from Shepperton Studios where Cruella was filmed.
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